Commercialization of the graffiti subculture

HISTORY In Ancient times both carved and drawn graffiti were common As a general practice of unsanctioned drawings or writings on public spaces, graffiti has been around for thousands of years. It is older than trains, older than hip hop culture, and older than spray paint. As long as there have been walls, people have been writing on them.

Commercialization of the graffiti subculture

Commercialization Technological developments in recent years have globalized modern graffiti culture. A quick glance through a graffiti magazine or gallery will show the viewer artwork from every inhabited continent of the Earth. It has also inspired some who would have never thought to write graffiti on their own.

The prevalence of websites like Art Crimes is evidence that graffiti is a popular tool for mass communication and has an influence that can be used in a variety of different ways. Mass communication by itself is simply a force and can be used positively or negatively, much like any other force.

Used in one way, graffiti can spread positive messages to inspire youth to rise up and work together as a community to change a social situation.

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In the circumstances from which graffiti grew, social messages were often seen as important to incorporate into the artwork. Now that graffiti has been lifted out of its original context, the message is not emphasized as much.

In a sense graffiti has "splintered" into a variety of subcultures that deviate from its original style.

Commercialization of the graffiti subculture

One such subculture Commercialization of the graffiti subculture street advertising. Many multinational corporations have selected graffiti writers to spray their logos and ad campaigns onto city streets in return for a paycheck.

The use of graffiti in advertising is not an inherently bad idea.

Before the arrival of colorful murals and the commercialization of “street art”, there was a time when the youth were simply inspired by the energy of the worldwide graffiti movement. Through this analysis, graffiti is seen as a governmental failure rather than a subculture dedicated to vandalism, thus recognizing the subculture as one devoted to establishing an art form of seriously developed talent, skill and style, and even an act of liberation. From there, characteristics that spill over to graffiti could help in the study of graffiti as a subculture. However, since graffiti is also practiced outside of hip-hop culture, I .

TIME magazine's advertisement Fig. At the bottom it provided a link to an article on TIME's website on whether graffiti is vandalism or art: Originally, graffiti's message to the working class was that they were not pawns of the ruling elite, and that they must use any means necessary to stand up against being exploited.

As previously mentioned, the lower class was usually locked into a cycle of poverty that was difficult to break out of. The cycle was perpetuated by long working hours that brought in very little pay, which in turn encouraged workers to spend all their free money on entertainment that kept their minds off work.

From this perspective, the use of graffiti to promote a commercial product is bitterly ironic. In a sense, it is being used to encourage the stratification of society, although it was originally created to break free of those very chains that were interfering with quality of life.

Graffiti is being used to encourage today's youth to spend their hard-earned money on products they don't necessarily need. For example, picture a teenager who works five or six days a week to help provide money for himself and members of his family.

His parents cannot provide him with spending money, so he works long hours so that he can buy the things he wants. Having been indoctrinated by materialistic values that are glorified in mainstream rap, he finds pleasure in buying the latest Nike or Adidas shoes.

Walking down the street, he sees an ad promoting a new pair of two-hundred dollar Nike shoes, which uses dazzling graffiti art to sell the product.

The ad convinces him to buy the shoes, giving him immediate gratification. This was not the vision of the original "bombers" who took to the streets in the early s to spread their message.

Ingrained deep into the roots of graffiti is a loud and clear message that the lower class deserves as much respect and equality as does the upper-class. To achieve this goal, artists need to realize the things that are keeping them locked into poverty and work to correct them.

The following are photographs of the work of UK graffiti artist Bansky. He visited the Wall of Separation built between Palestine and Israel and sprayed a number of politically-motivated works.Commercialization Murals (+interior graffiti design) Contributions Big Name Companies Advertising Hypothesis The commercialization of graffiti has brought positive attributives to communities and the subculture despite its controversial background.

From there, characteristics that spill over to graffiti could help in the study of graffiti as a subculture. However, since graffiti is also practiced outside of hip-hop culture, I . Graffiti writers grew in prominence, technique, and scale by writing on subway trains at night.

It was the surest way a writer to get their work seen across the city and many prided themselves on going ‘all city’ by writing on trains in every subway line. The quest to find and capture “cool” is an integral part of youth subculture.

Commercialization of the graffiti subculture

“Coolness” is a concept that is widely accepted to mean a kind of popularity, mystique and sacredness, which inspires and motivates desire and appreciation. Before the arrival of colorful murals and the commercialization of “street art”, there was a time when the youth were simply inspired by the energy of the worldwide graffiti movement.

The article traces the changing role of graffiti in Sofia and Stara Zagora, drawing on interviews with local graffiti writers, and places the development of Bulgarian graffiti in the context of a global trend of incorporating transgressive graffiti subculture into the cultural mainstream.

The Commercialization of Graffiti by Melissa Thomas on Prezi